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President Xi calls for aligning development strategies for China and Italy

Chian ItalyThe Chinese president called on Italy to better dovetail its development strategy with China’s Belt and Road Initiative. The Chinese initiative, which comprises the Silk Road Economic Belt and the 21st Century Maritime Silk Road, aspires to build a trade and infrastructure network connecting Asia with Europe and Africa along the ancient Silk Road routes.

Italy has been China’s trusted friend and important partner in the EU and the development momentum of China-Italy comprehensive strategic partnership is encouraging, Xi said.

Italy should know more about Chinese consumers. Italian food industry needs to wake to the fact that Chinese consumers buy online. Chinese middle class demands safe and high quality product from the West, but in their eyes Olive oil from Italy, Greece, Spain or Tunisia is all the same. Italian companies still live in the dream world that “our product is best and therefore we don’t need to promote much as it will sell by itself.”

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